About Us

Living for love and beauty in all forms is at the heart of Flock. Founded in 2009 by Dani McDonald and Lisa Kupsc, this Boston-based retailer looks to capture the spirit of the modern bohemian without sacrificing style. The mother-daughter team brings together a mix of refreshing, easy-to-wear clothes with a twist and unique accessories that inspire a free spirited life. Adding a slice of a more laid-back West Coast style to Boston’s South End, Flock quickly became one of the city’s top shopping destinations.

In 2013, Flock expanded to the web to reach the many like-minded wanderers and adventurers across the globe that are searching for style with substance. As the saying goes, “Birds of a feather…”