We love LOVE. Shop our Valentine’s collection now!

About Us

Living for love and beauty in all forms is at the heart of Flock. Founded in 2009 by Dani McDonald and Lisa Kupsc, this Boston-based retailer looks to capture the spirit of the modern bohemian without sacrificing style. The mother-daughter team brings together a mix of refreshing, easy-to-wear clothes with a twist and unique accessories that inspire a free spirited life. Adding a slice of a more laid-back West Coast style to Boston’s South End, Flock quickly became one of the city’s top shopping destinations.

In 2013, Flock expanded to the web to reach the many like-minded wanderers and adventurers across the globe that are searching for style with substance. As the saying goes, “Birds of a feather…”